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By Greg Basile

Gregory Basile serves as the Team Lead (CGO) Chief Growth Officer of Keller Williams Realty, Inc.. Gregory started at Keller Williams Realty, Inc. in January of 2019. Gregory currently resides in the Radnor, PA.

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In today’s dynamic real estate landscape, the conversation surrounding interest rates and their impact on the market is a constant topic of speculation. However, predicting their trajectory is impossible. Our focus should be on what we can control: managing what we know for sure. This involves steering conversations and asking the right questions, which can significantly impact sales positively or negatively. 

When dealing with buyers, it’s crucial to discuss aspects like “date the rate, marry the house,” or whatever term they prefer, but the specific questions asked are pivotal. It all starts with a needs analysis. Asking them why they’re interested in a particular area and what they’re specifically looking for holds immense value. These questions prompt them to express their needs, allowing for more listening on our part.

“These questions prompt them to express their needs, allowing for more listening on our part. ”

Also, Barbra Corcoran on her morning show emphasized the urgency for buyers to act now due to potential market fluctuations. Her advice urged buyers to act now. She warned that a potential decrease in rates, even by a mere half or full percentage point over the next six months to a year, could trigger a frenzied market, making it challenging to find suitable properties. Furthermore, it’s wise to look beyond the immediate property match. Encouraging clients to envision potential alterations or additions to a property they are interested in, such as considering the addition of a garage, is advisable. 

If rates decline, bidding wars might erupt, resulting in inflated house prices. Considering this, investing in modifications could be a strategic move, potentially saving one from spending more in a competitive market.

For further insights, I invite you to explore my blog or newsletter. Additionally, click here to schedule a brief 10-minute appointment with me to gain valuable information, including strategies to enhance appointments by 5% to 25%. I assure you you’ll walk away with valuable insights. You can also call or email me if you have other related questions. I look forward to connecting with you soon.